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We Can’t Keep Doing Things the Same Way

23 March 2023 @ 1:00 pm - 2:00 pm

#JournalismMatters to democracy; how can we ensure it matters to more people?

Newsrooms everywhere are grappling with the challenge of connecting with, and engaging audiences that exist at the margins of traditional news media consumption. How do we bring these underserved audiences –  including young people, racialized communities, and news avoiders and detractors – to trustworthy sources of news? What can journalists and news organizations do  to meet the critical information needs of all members of our communities?

This J-Talk event brought together journalists and editors who are succeeding in reaching new audiences and convincing detractors by identifying gaps, experimenting with innovative approaches, and launching new strategies to better serve underserved audiences.

The webcast is 60 minutes: 45 minutes of moderated conversation, followed by 15 minutes of audience Q&A.

The virtual discussion took place on March 23, 2023, at 1:00 p.m. ET, and featured journalist, director and producer Juleyka Lantigua of LWC Studios, Phoebe Connelly director of Next-Generation Audience Development, The Washington Post, and Priyanka Vora of Axios. Rebecca Zamon of The Globe and Mail moderated.

Watch the J-Talks Live Event


About the Panelists

Phoebe Connelly

Phoebe Connelly is the director of Next Generation Audience Development at The Washington Post. Connelly was previously the deputy director of video at the Post where she oversaw daily news coverage, interactive storytelling and emerging video products. Connelly joined The Post in 2013 from Yahoo! News and The American Prospect. Her writing has appeared in the Atlantic, the Awl, NPR and the Guardian.

Juleyka Lantigua

Juleyka Lantigua is the Founder/CEO of LWC Studios, which received a Peabody Award nomination and won “The Director’s Prize” at Third Coast award, also known as “The  Oscars of Audio.”An LBAN alum, Fulbright Scholar and Tory Burch Fellow, Juleyka holds a Master’s in Journalism and an MFA in Creative Writing.

Priyanka Vora

Priyanka Vora is a New York-based award-winning journalist working at the intersection of news and tech. She is the director of the audience at Axios, where she leads the company’s social and SEO initiatives. Before Axios, Priyanka worked with Quartz, Business Insider, and the Financial Times. She is on the South Asian Journalists Association’s Board and serves as its Secretary. She earned a master’s degree from New York University and reported from India, South Africa, and Uganda. 

About the Moderator

Rebecca Zamon

Rebecca Zamon is passionate about the ways in which stories get to readers (and viewers and listeners) in an ever-changing media landscape. As the audience growth manager at The Globe and Mail, she runs the team responsible for how readers take in The Globe’s journalism, whether that’s via search, social, explainers and other off-platform opportunities. Prior to The Globe, she created the audience development department at HuffPost Canada, and in a previous life, was a lifestyle editor for a variety of magazines, news organizations and websites.




23 March 2023
1:00 pm - 2:00 pm
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