How are Canadians getting their news, and whom do they trust to provide it? The Canadian Journalism Foundation (CJF), in partnership with the Public Policy Forum (PPF), explored Canadians’ attitudes toward the media in a public opinion poll, conducted by Earnscliffe Strategy Group for PPF’s study The Shattered Mirror: News, Democracy, Policy and Trust in the Digital Age. A special panel discussion on the results and what they mean for the future of news in Canada took place on January 26 in Toronto.
“We need to know more about how Canadians perceive the media, how they find news, what they value, the role it plays in their lives and in the country, and how they see the media’s future,” says Christopher Waddell, CJF Board member and associate professor at the School of Journalism and Communication at Carleton University, who moderated the discussion.
The survey addresses all those issues as the first step in what the CJF plans to be a broader focus on research about audience habits and preferences and the changing nature of journalism work.