24 Jun

One journalist scorns the advice that j-students should “brand” themselves

<p>A journalism student who wrote to a Washington Post columnist recently to ask how he built his "personal brand" got a very public and provocative response. Gene Weingarten wrote a column condemning the way "branding" is ruining journalism and criticizing the professor who issued the assignment.</p><p>"The best way to build a brand is to take a three-foot length of malleable iron and get one end red-hot. Then, apply it vigorously to the buttocks of the instructor who gave you this question. You want a nice, meaty sizzle," he wrote.</p>