Newspaper research reveals Can/U.S. trends

The Center for Media Research provides a research brief and links to the press release from NewspaperAssociation of America regarding the NAA’s NAdbasestudy on newspaper audience behaviour.The study, subtitled “Newspaper. The Multi-Medium,”shows that visits to newspaper websites increased 15% over a one-year period between November 2005 and November 2006. Worth comparing are the results ofNADbank’s Canadianstudy also released this year.