News economic trends in two graphs

Two graphs included in the 2009 State of the Media report published by the Pew Project for Excellence in Journalism show at a glance why some sectors of the news business are in desperate straits. One shows 2007-2008 advertising revenue trends; the other shows audience trends for the same period. Newspapers in particular are suffering a double whammy – print revenues are falling faster than readership while advertising growth online is lagging far behind the surge in readers.