Metro Canada’s marketing and interactive director Jodi Brown said:
“The new look is intended to appeal to a young, urban, dialed-in audience. Metronews.ca has consistently given advertisers higher than average click-through rates, and with the redesign we have created an environment that is even more appealing for brands to reach urban Canadians in the country’s top markets.”
New features include additional national and local blogs, full reader comment capabilities on all blogs, columns and articles, RSS and optional views, such as “most popular,” “top stories,” and “latest headlines.”
Metro newspaper boxes across the country will be featuring a throw to the newly designed websites in the next few months.