Masthead’s Top 50 Magazines

Masthead has released its annual report of Canada’s Top 50 Magazines, and
Chatelaine remains the country’s top moneymaker.

Zoomer is a new edition to the list at number 28, while Hello! Canada and Style at Home have snuck into the top 10. Reader’s Digest’s Best Health moved the most, jumping from 50 in 2008 to number 35, up 102%.

THE TOP 5 BY TOTAL REVENUE
Chatelaine  $51,387,976
Canadian Living $49,735,363
Reader’s Digest $48,118, 843
Maclean’s $33,466,900
Canadian House & Home $21,077,562

THE TOP 50 BY THE NUMBERS
# of Transcontinental-owned titles 12
# of Rogers-owned titles 12
# of TVA-owned titles 3
# of Reader’s Digest-owned titles 4
# of St. Joseph Media-owned titles 4
# of titles primarily read by women 32
# of titles based in Toronto 37
# of titles based in Montreal 12
# of titles based in Vancouver 1
# of titles where circ revenue exceeds ad revenue 6
# of dead titles in the Top 50 0
# of titles dropped from last year’s list 1

TOP FIVE BY NEWSSTAND REVENUE
7 Jours $8.67 million
Hello! Canada $6.36 million
Canadian Living $2.89 million
TV Hebdo $2.21 million
Canadian House & Home $2.15 million

TOP FIVE BY PAID SUBSCRIPTIONS
Reader’s Digest $17.19 million
Maclean’s $8.74 million
Movie Entertainment $7.92 million
Canadian Living $5.14 million
Canadian Geographic $4.89 million

TOP FIVE OVERALL GAINERS
Best Health 102.8%
Selection du Reader’s Digest 42.3%
Homemakers 39.3%
Harrowsmith Country Life 29.4%
Hello! Canada 26.5%

TOP FIVE OVERALL DECLINERS
Financial Post Magazine -32.1%
Report on Business -21.4%
Movie Entertainment -16.7%
Outdoor Canada -15.2%
Les idées de ma maison -13.9%