Major U.K. news organization makes major forray into hyperlocal news

Northcliffe Digital, a major player in U.K. news media, launched a succession of hyperlocal news sites across Britain last fall. Here is an interview with Rhcard Titus, the man behind the initiative.

“When Roland Bryan (Associated Northcliffe Digital strategy director), was loooking at “ThisIs” sites and at social networks, he saw an untapped need. Basically, the “ThisIs” concept is about broadcast journalism, i.e. communicating to a larger community. ThisisLondon, for example, caters for a very large community. But in fact, small communities are where the untapped need is.”…

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