In a Globe and Mail column
titled “When journalism is about hits, the craft goes amiss,” Roy
MacGregor discusses the dangers
of confusing web page hits with circulation.
“It is time to rethink Journalism 101.
“It’s no longer so much about the five W’s – who, what, where, when and
why – but increasingly this nervous, uncertain business is about the
five thousand, five hundred thousand, five million H’s.
“As in ‘hits.'”
Claude Adams discussed a similar phenomenon in a recent J-Source column:
“In case you don’t
know it yet, the future of journalism is eyeballs. Eyeballs are
everything. Tomorrow’s successful journalist is an eyeball accumulator.”