Lise Millette, associate editor of ProjetJ, spoke with John Cassaday, founding president and CEO of Corus Entertainment Inc.recently about the the future of the media business, the challenges ahead and his company’s plans for providing multi-platform content. The conversation took place on Jan.
22 at the Hilton Bonaventure Hotel in Montreal after he spoke at a
Board of Trade of Metropolitan Montreal breakfast event. Cassaday is also a former president of CTV Television Network.
LISTEN to the full interview.
On the year ahead:
“I think the conventional television business is going to be tough this year, the newspaper business clearly will be the hardest hit and I think magazines are also in for a rough ride. On the other hand, I think radio, specialty TV and pay television, also the web, will likely continue to grow.”
On the future of broadcasting:
For Canadian broadcasters, we’ve got to be able to get our content on to whatever platform our audiences want to get them on. So, our radio stations have to be available on the web, our TV programs have to be available on iTune platforms, on-demand platforms on the web. So, our goal is to just make our programming available wherever anybody wants to access it.
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