CTV hires Digital Media team

CTV Digital Media has made several new appointments, including Jon
Taylor, the new senior director of content, and Rob Adams, now director
of partnerships and platforms.

Broadcaster Magazine reports:

“[Taylor] past work creating web-exclusive complementary content for CTV’s digital platforms will help the department work even more closely with the Sales and Brand Partnership groups to create sponsored content.”

“[Adams] will spearhead CTV’s efforts to explore multiplatform partnerships for content. Furthermore, Rob, in collaboration with other senior members of the Digital Media team, will champion the use and management of new products, including mobile or new video delivery systems.”

The pair join the following members of the Digital Media team:

Bill Keenan – Director of Technology Operation, CTV Digital, oversees development and technology infrastructure of CTV.ca, with a focus on user-generated content.

Ryan O’Brien – Creative Director, CTV Digital, oversees the creative direction of CTV’s online projects, including CTV, Fashion Television, CP24, TSN, Discovery Channel, The Comedy Network and 104.5 CHUM FM.

Meredith Duncan – Executive Producer, Programming, CTV.ca, oversees the strategic development of entertainment-related content on CTV.ca

Sandi McKibbon – Operations Manager, CTV Digital
Sandi is responsible for the production of sales for the Digital Media Group