A workshop titled “Social media, privacy issues and other public
institution challenges in the digital age” is just one of many workshops
featured at the upcoming Canadian Science Writers’ Association
conference, which takes place June 5-8 in Ottawa.
New ways of communicating with Canadians
By Micheal White
Canadians are avid users of digital technologies with social media sites ranking near the top. Parks Canada recognizes the importance of connecting with Canadians in new ways in order to leverage the broad reach of social media towards achieving many goals ranging from basic public education and awareness-building to public consultation and destination marketing. Staff from the New Media Strategies and Investment team will discuss their work researching and piloting social media approaches towards communicating about natural and cultural heritage and how such work can contribute to a broader strategy to join social spaces in appropriate ways that respect the rules and are sustainable for the Agency.
Saturday, June 5, 2010
Canada Science and Technology Museum, Ottawa
2:20 pm – 3:20 pm
Plenary panel: Social media, privacy issues and other public institution challenges in the digital age
Representatives from government new media teams discuss the perils, roadblocks and opportunities of promoting their science agendas online
– Christian Riel, new media, Canadian Institutes of Health Research
– Michael White, Senior Research Analyst, New Media, Parks Canada
– Dariusz Burzynski, Manager, Science and Technology Cluster, Strategic Science-Technology
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