With dozens of crews and reporters on the ground and three live anchors
and control rooms, CTV’s CP24 attracted over 3.6 million unique viewers,
the most-watched day in the station’s history. CTV.ca enjoyed a 169% increase in traffic.
In a press release, CTV offered up their ratings:
• Toronto’s source for breaking news, CP24 blew up its own ratings record with an astonishing 3.2 million unique viewers on Saturday and 3.6 million viewers on Sunday, the most-watched day in the station’s history. The total unduplicated reach from Friday to Sunday on CP24 was 4.6 million viewers.
• As riots continued in Toronto’s downtown core on Saturday night, more people in Toronto were watching CP24 than any other channel.
• On Sunday night, more viewers watched CTV NEWS AT SIX on CP24 than tuned into evening newscasts on broadcast networks Global, CITY and CBC.
• In addition, CP24.com more than tripled its average daily online page views receiving more than 600 photos and videos from citizen journalists, while @CP24 followers on Twitter increased 41% over just two days.
• CTV NEWS AT SIX increased its average audience by 76% on Saturday night compared to its 2009-10 Saturday average, and was watched by 370,000 viewers.
• On Sunday, once again, CTV Toronto was the #1 choice again with an average audience of 322,000 viewers on CTV and a cumulative total of 495,000 including the audience watching CTV’s NEWS AT SIX on CP24.
CTV National News:
• As the riots escalated Saturday night, CTV was the only network to go live with a national primetime news special. Anchored live by Lloyd Robertson from 7 – 8 p.m. ET, the special was watched by an average 731,000 viewers, more than doubling the summer timeslot average with the three key adult demos 18-34, 18-49 and 25-54. It was the most-watched G20 related program on Saturday on Canadian television.
• CTV NATIONAL NEWS WITH SANDIE RINALDO was the #1 choice for viewers with more than one million average viewers (1,035,000) on Saturday night.
• The G20 high carried into Sunday night too with an average audience of 1,378,000 viewers was up 24% compared to its summer average.
CTV News Channel:
• When chaos struck Toronto on Saturday, CTV News Channel was the #1 national news network with an average audience of 156,000 and had a reach of more 3.6 million viewers.
• Saturday’s audience was the highest of any day in the history of the channel, going back to its launch in 1997, for both total viewers and A25-54.
• CTV News Channel viewing was 54% higher than CBC News Network for total viewers and 95% higher for A25-54.
• Viewership was almost six times the average level for a Saturday, and for A25-54 was more than eight times its typical level.
• CTV.ca had a record day on Sunday with more than 4 million page views, a 169% increase over the average daily traffic. The most popular feature was the “G-20 Toronto in Chaos” photo gallery, which attracted more than 2.5 million page views.
• During the last seven days of online coverage, leading up to and during the G8-G20, CTV.ca received almost 4 million visits (3,977,649) and delivered more than 2.6 million video plays. (Source: Ominture Analytics)