Canwest’s ten metro dailies have launched mobile-optimized versions of their websites, the company announced today.
The new versions are available for major mobile devices including iPhone, iPod Touch, BlackBerry Bold and BlackBerry Storm.
Graham Moysey, general manager and senior vice-president, Canwest Digital Media said in a press release:
“Mobile represents a key growth area for our organization as consumer adoption and device capabilities continue to expand rapidly.We are moving aggressively to cement a leading mobile position for our brands and content through the launch of these and other recent mobile initiatives.”
A story on Media in Canada explains some of the opportunities for advertisers:
“Sponsorship positions at the top of every page (exclusively on the
mobile-optimized site), locally branded sites spanning city-specific or
national programs and mobile-optimized pages tailored around ad
messages are all part of the new offerings.”
The mobile sites can be found at the dailies web address with /mobile tacked on. (Example: vancouversun.com/mobile)
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