B.C. circulation dip good news for execs

In a column for Vancouver-based online paper, The Tyee, author and media critic Mark Edge argues that newspapers historically portray themselves as the underdog because, strategically, this position is ultimately beneficial to their bottom line. Case in point, Edge tells the story behind the falling circulation numbers at the city’s two largest daily newspapers, the Vancouver Sun and The Province. Recently released data show that, collectively, the two papers have dipped below 1957 levels. But Edge argues that the bad numbers are actually good news for executives, freeing them to concentrate on more targeted circulation and advertising.