August 1, 2007: “Leads That Lure” Workshop

The first sentence of a news release and query will make the editor either want to read more or throw your release in the garbage. Boring leads are easy to write. Attention-grabbing leads require creative skill. In this workshop, you’ll learn how to craft leads that grab and hook the editor’s attention and compel them to read your release or query letter from start to finish. Workshop led by freelance journalist Paul Lima.

DATE: Wed, Aug 1, 9:30 am to 12:30 pm
FEE: $99 (includes refreshments & all materials)
LOCATION: Toronto Business Development Centre (near Kipling Subway)
REGISTER at 416-865-3274; JenniferBeale@unleashpr.ca

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