The company headed by National Post chief executive Paul Godfrey that is
buying the Canwest newspapers–including the Post, Vanocuver Sun,
Calgary Herald and Ottawa Citizen–will be called Postmedia Network
Inc.

“Postmedia Network reflects both where we have been and where we are going,” Godfrey said in a press release.

“From the earliest days of information delivery via post, to the current online world of posting news and information as it happens and looking ahead to the continuous evolution of a post-media universe, our new name reflects both the strong legacy and the exciting future of media as we prepare to emerge as a new Canadian business.”

In June, the Ontario Superior Court approved the sale of Canwest’s newspaper division to a group of creditors led by Godfrey.

In an Editor & Publisher blog post titled “None Dare Call Them ‘Newspapers'” Mark Fitzgerald writes:

“Canwest Limited Partnership LLC never exactly screamed “newspaper company,” but when the sale closes of the publishing group that includes the National Post, Ottawa Citizen and Vancouver Sun, it will have a name even further removed from a newspaper reference — Postmedia Network Inc.

“The name continues a trend that has seen several newspaper-based association take the “paper” out of their names. And the new owners of Philadelphia Newspapers say the publisher of the Philadelphia Inquirer and Philadelphia Daily News will be known as Philadelphia Media Network when its bankruptcy sale is concluded.”