Alon Marcovici has been appointed Vice President, Digital Media, CTV Inc., effective immediately.

In a press release, CTV says:

“As Vice President, Digital Media, Marcovici is responsible for CTV’s overall digital
media strategy, overseeing the company’s initiatives across all digital platforms. Under his leadership, CTV Inc.’s Digital Media Group will continue to expand upon the company’s multimedia platforms, maintaining its position as Canada’s online network destination of choice for news, sports and entertainment. Marcovici will continue in his role as Vice President, Digital Media for Canada’s Olympic Broadcast Media Consortium.

“Marcovici’s impressive and multifaceted career in marketing and communications spans the sports and entertainment, media and non-profit industries. Most recently, his responsibilities included the Consortium’s development and distribution of digital programming, including online, mobile and other digital offerings, in addition to overseeing the research team.

“Prior to joining the Consortium, Marcovici twice managed the on-site NBC Olympics Research Room at the 2000 Summer Games in Sydney and the 2002 Winter Games in Salt Lake City. He has also served as Vice President and Chief Marketing Officer of the Toronto Board of Trade, Vice President of Marketing and Communications for the NHL’s Florida Panthers and Office Depot Center, and Director of Marketing Media with Maple Leaf Sports & Entertainment Ltd.

“An alumnus of McMaster University, Marcovici is a frequent guest lecturer/panelist at numerous digital forums and conferences across North America.”