Women’s mags “hottest” in 2006

Online Media Daily’s George Simpson reports that most of Adweek’s annual Top 10 list of America’s “hottest” magazines consists of women’s titles. Simpson has two conflicting theories on this trend: “ So higher [female] readership may point to a greater ability to reason, to grasp multidimensional detail and follow a narrative line (that does not include serial killers or tank commanders.) Either that — or a crushing need to know what color eyes TomKat’s child has.”

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