Nikki Usher writes in the Online Journalism Review of the frustration in training newsrooms and finding they still don’t get it.
It’s a fair assessment of the transition under way: Lots of training, lots of learning, but by no means an ability to put our feet up and commend ourselves on nailing it. It’s a long journey.
Usher says journalists need to see how the new landscape will work for them — if not them, then someone else in the organization needs to visualize the success.
There has to be an acceptance that content isn’t controlled any longer once it’s published online, but that the content is part of a conversation. Set aside the silos and work, Usher says.