“We need the Walrus”: mag launches video appeal for donations

The Walrus Foundation has launched a video this month, starring Canadian celebrities, in an attempt to inform Canadians about The Walrus and encourage more people to read, subscribe and donate to the magazine.

The studio time and equipment was all donated as was the time of the the celebrities involved (filmmakers Atom Egoyan and Bruce MacDonald, musicians Geddy Lee of Rush and Brendan Canning and Lisa Lobsinger of Broken Social Scene, fashion designer Jeremy Laing, actors Albert Schultz and Sonja Smits, MTV Canada host Jessi Cruickshank and authors Margaret Atwood and Camilla Gibb).