Wall Street Journal launches blogs, online commmunity

Editorial executives at the Wall Street Journal are now comfortable launching blogs on the paper’s website, reports journalist Mark Glaser on his PBS blog, MediaShift. Glaser interviews WSJ.com managing editor Bill Grueskin about changes in the past year to the mostly pay-to-view WSJ site. As the Journal prepares to switch to a smaller print edition, Grueskin discusses WSJ’s plans to “be more aggressive online — especially in the area of online community and engagement.”