The sand in the hourglass is slipping away for original journalism. That’s the sombre message at the core of this year’s State of the Media Report by the Pew Project for Excellence in Journalism. While many exciting new experiments in journalism have launched, particularly in non-profit and citizen journalism, the revenue they’ve attracted to invest in journalism is less than one-tenth of what’s been lost by newspapers alone during the past few years. And while commentary is plentiful in the new media world, original reporting is not. Even a robust economic recovery will not be enough to stem the decline in media support for original reporting , the report suggests. New approaches to funding journalism are urgently required.