Sniffy content?

You’d be an April fool to turn up your nose at the Vancouver Sun‘s “innovative “four-dimensional” newspaper technology project, the first of its kind in the world.” The paper announced that the project would start July 1, with “a daily list of scratch-and-sniff content in each section of the paper” to rival 3-D movies like Avatar. Smells fishy. Could it be a coincidence that this story appeared on April 1?