PaidContent.org is the flagship site of the ContentNext, an independent media and information company based in Santa Monica, California, covering the business of digital media. Founded by journalist Rafat Ali in 2002, the company’s news sites chronicle the economic evolution of digital content that is shaping the future of the media, information and entertainment industries. Their belief is that in the near future, all media will be digital media, and they are helping define sustainable business models and innovation within this sector.