Staff at the New York Times is bracing for as many as 30 layoffs in the next 10 days, reports the New York Post. NYT Executive Editor William Keller had said originally that he was looking to cut 100 people from the Times staff in response to the dismal newspaper advertising environment. With just 70 people stepping forward for buyouts, it is very likely that 30 newsroom staffers will be forced out in coming days, in the company’s first-ever mass firing of journalists in its 156-year history.