There’s cause for optimism among print journalists in a new report from the Canadian Newspaper Association:
TORONTO, Sept. 19 /CNW Telbec/ – Newspapers are continuing to hold their own in Canada’s increasingly fragmented media environment, Anne Kothawala, President and CEO of the Canadian Newspaper Association said today in a statement responding to the release by NADbank (Newspaper Audience Data Bank) of readership data in four Canadian markets.
“The data confirms that newspaper readers continue to find value in the pages of Canada’s daily newspapers, whether in print or online,” Ms. Kothawala said.
“The story the numbers don’t tell, but that needs to be underscored, is who our readers are, and how are they reading the newspaper,” she continued.
“Newspaper readers are an important demographic group with higher levels of disposable income. They crave information, whether editorial, news, or advertising. They talk about what they read and see, and influence their friends and family. In assessing the continuing vitality of newspapers, we must also measure the quality of our readership and their level of
engagement,” she said.