Newspaper readership deemed “strong”

NADbank’s Canadian newspaper readership numbers for 2009 are out and spinning. Statistics released by NADbank indicate 73 per cent of adults read a printed newspaper at least once druing the week (that figure rises to 77 per cent when online-only readers are factored in) while 47 per cent reported reading a newspaper “on an overage weekday.”  According to the International Newsmedia Marketing Association (INMA), the results demonstrate newspaper readership in Canada is “very strong.” Although the numbers do compare well to results from recent years, a slighly more historical perspective might suggest a different storyline. In 2000, NADbank reported a weekly readership figure of 82 per cent while the number of Canadians who “read a newspaper yesterday” stood at 60 per cent.