The New Yorker goes Canuck

Except for one in-house ad, every single advertisement in the June 28 issue of The New Yorker has been sold to Canadians in honour of the G8/G20.

The New York Times reports:

“The reason for the Canadian ad content is the fact that the coming G-8 and G-20 summits will be held in Ontario, from Friday through Sunday. The goal is to reach the “thought leader” readers of The New Yorker with positive pitches about Canada as a place to do business, visit or attend school.”

“It is believed to be the first time in 85 years that all the different advertisers in a single issue of The New Yorker have something in common.”

There was one issue where all the advertising was sold to a single advertiser for a roughly estimated $1.1 million, the NYT reports, although this time it’s a bit different:

“The advertisers, buying more than 20 ad pages in the June 28 issue, include the federal government; the governments of two provinces, Alberta and Ontario; tourism organizations for Alberta, New Brunswick, Nova Scotia, Ontario, Ottawa, Quebec and Toronto; the Royal Bank of Canada; a Canadian brokerage, Gluskin Sheff; and the Trinity College School.”