Mid-sized papers reach higher percentage of population

The New Orleans Times-Picayune is the top paper in the United States in terms of market reach, according to a new U.S. study by The Media Audit, a communications consulting firm.

The newspaper reaches 77 per cent of all adults in New Orleans, according to the audit. When its online site, nola.com, is included, the paper reaches 89 per cent of the adults in New Orleans.

With the exception of The Washington Post, the biggest American papers did not fare as well. Newspapers with the largest market reach in the U.S. were found in New Orleans, Washington, San Antonio, Ann Arbor, Atlanta, Indianapolis, Birmingham and Reno.