In light of Postmedia’s Paul Godfrey’s assertion that more Canadian media will employ some sort of metered system for online news in the near future, MarketingMag conducted an unscientific online poll that asked if readers believed this to be true.
Apparently, they do not. MarketingMag.ca asked “Is Postmedia’s Paul Godfrey right? Will all Canadian media go pay-per-view online?” The responses:
In light of Postmedia’s Paul Godfrey’s assertion that more Canadian media will employ some sort of metered system for online news in the near future, MarketingMag conducted an unscientific online poll that asked if readers believed this to be true.
Apparently, they do not. MarketingMag.ca asked “Is Postmedia’s Paul Godfrey right? Will all Canadian media go pay-per-view online?” The responses:
Earlier this month, Godfrey told The Canadian Press, "I wouldn't be surprised at all to see Torstar and the Globe and Mail within the next year, being on some sort of metered system too.”
Last year, Postmedia rolled out a metered paywall system for the Montreal Gazette and the Victoria Times Colonist, which has since been sold to Glacier Media. Torstar launched its first metered model on the Hamilton Spectator in September, and The Globe and Mail will launch a subscription-based product for business and financial news this summer.
According to its media kit, MarketingMag.ca readers are made up of advertisers, marketers and other media professionals.
What do you think? Who is right in this case – Godfrey, or the poll’s respondents?
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