Major magazine turns to community for success

“As digital technology wreaks havoc on the business models of legacy
media such as newspapers and magazines, they are now turning more often
to the non-profit model. Can they raise donations, micropayments, or
get grants? They might want to check out a magazine that’s been a
pioneer with the non-profit model, and first went online in 1993:
Mother Jones. The progressive magazine has combined grants, donations
and advertising to publish their print magazine and website, and
recently updated their site with an emphasis on blogs and community comments.”