“Journalism, the practice, is not “the media,”” argues Jay Rosen in a mini-essay about how the practice of journalism has become trapped in media production routines. He says, “We got into the habit of calling journalism the “news media,” and then just “the media.” Journalism and the system that carries it became equated.”

Now the media industry is in trouble, Rosen suggests, journalists should free ourselves from that way of thinking.