How soccer helped train a Danish online journalism class

Kristian Strøbech, an Associate Professor at the Danish School of Journalism and the instructor of “Online Journalism & Multimedia Storytelling,” gives an in-depth account of her class’s project on reader interactivity. The project — setting up a website to cover the hometown soccer team — revealed how a live audience dialogue can be a great motivator in a training excercise as well as a useful source of inspiration and knowledge.