How to save newspapers? Get out from behind the desk

“If newspapers are to rise from the obituary page, the people in charge
better learn how to sell them as an important advertising vehicle and
an irreplaceable voice in their communities. That means they need to
embrace new media to avoid getting eaten by it. Reporters must get out
from behind their desks and do meet-and-greets in their communities,
promote themselves through social media outlets and enter into a
dialogue with their readers.”