Instead of the usual tips for writing a great lead or landing a great interview, a British journalism professor has come up with rules for how to be journalism students. He tells his students, for example, to learn to use the phone, rather than depend on e-mail. He encourages them to develop interests in things other than music. Paul Bradshaw is a senior lecturer in online journalism and magazines at the University of Central England in Birmingham and his tips are universal. They are posted at his blog, the Online Journalism Blog.