ProfitCents Public is a web-based application that can help make sense of overwhelming financial statements. Business reporters can use the program to analyze any companies that file with the U.S. Securities and Exchange Commission (including Canadian companies listed on the U.S. exchange). The article below, from Canadian Business magazine, introduces ProfitCents Public from an investor’s perspective, but the tool could certainly prove useful for reporters as well. The program takes only minutes to produce a report, in jargon-free language that can, as Matthew McClearn writes in CB, “compare successive years or quarters, or one quarter to the same quarter a year earlier. It then pulls various numbers and ratios, and compares them to other companies in the same industry.”
Canadian Business Online
ProfitCents Public