Just as death notices are being written for newspapers someone has a new use for them. A new design for a coat lined with newspapers “is being hailed as a major breakthrough for street-level aid,” reported the Calgary Sun.
The Salvation Army is handing out the “15 Below Jacket” to street people and the working poor in Vancouver, Calgary, Toronto and Montreal. The jacket, invented by Toronto advertising firm TAXI and Canadian designer Lida Baday, has awaterproof and wind-resistant outer layer. Interior pockets on sleeves, body and hood can be lined with scrunched up old newspapers.
Beat that, web-site media!