Chinese firm’s crisis management

A case study in crisis management and media relations, China, 2008:

can the government increase control and coordination of the media, to
create a good environment for the recall of the company’s problem
products … This is to avoid whipping up the issue and creating a
negative influence in society,” a company linked with melamine-poisoned
milk wrote to a local Chinese government officials, according to a Reuters report about a story in China’s Communist Party newspaper the People’s Daily.

The government officials obliged. (They’ve since been reportedly punished.)

they agreed a “negative influence in society” would be worse than
thousands of sick and a few dead babies. Would a free press in China
have made a difference? Reuters noted that Reporters Without Borders,
which has been on China’s case for its media censorship during the
Olympics, charged Beijing of ordering the milk scandal hushed during
the games.

Leave a Reply

Your email address will not be published. Required fields are marked *