Blogging isn’t dead — it’s evolving

On Gigaom.com, Mathew Ingram takes issue with a New York Times story that claimed blogging is on its way out. The NYT cites Pew Centre research, noting that the data says young people are more interested in social media than blogging. Not quite. Ingram tackles the numbers behind the story, and finds that blogging is actually increasing (especially as the popularity of Tumblr accounts continues to rise). “What blogging is really doing is evolving,” he writes, equating the “blogging is dying” argument to the “web is dead” argument: neither are that straightforward.