re-launches with free content

The financial news service Bloomberg has relaunched it’s main business
news site with free, ad-supported content, along with a live feed of its
TV broadcasts.

In a press release, Bloomberg said:

“In the ongoing debate of free versus paid content, is today launching a newly designed site for senior business executives and content can be accessed free of charge.”

The site has been redesigned to have a clean, blog-like appearance.

Min Online reports:

“Bloomberg clearly is following a strategy of making its brand’s multi-platform assets available to customers anywhere. It is positioning itself against key competitors like Wall Street Journal an FT, where much of the daily news items and market data are behind pay walls. Bloomberg appears to be using its news and market content as a freemium lead-in for its many premium news services. On the new site many of the listings lead to outlines of Bloomberg Terminal and professional news solutions that the company sells to institutions.”