The 90-year old magazine, The Beaver: Canada’s History Magazine is changing its name to avoid “a variety of misunderstandings,” CBC News reports.
Beginning in April, the mag will be called Canada’s History.
Deborah Morrison, president of Canada’s National Historical Society told CBC:
“Use of the word ‘beaver’ on the internet has taken on an identity that nobody could have perceived in 1920. And increasingly, if we put ‘The Beaver’ in a heading, we would be spam-filtered out. Canadians were twice as likely not to subscribe because of the title of the magazine, even if they showed an interest in Canadian history.”
According to a report on Canoe.ca, “the magazine had been told students couldn’t access much of their content on the internet because school filters often blocked anything that had ‘beaver’ in the parameters.”
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