Online Media Daily’s George Simpson reports that most of Adweek’s annual Top 10 list of America’s “hottest” magazines consists of women’s titles. Simpson has two conflicting theories on this trend: “ So higher [female] readership may point to a greater ability to reason, to grasp multidimensional detail and follow a narrative line (that does not include serial killers or tank commanders.) Either that — or a crushing need to know what color eyes TomKat’s child has.”
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