Rogers-owned Profit magazine has relaunched with a new look, expanded mandate and new front-of-the-book section, Masthead Online reports.

Editor and associate publisher Ian Portsmouth told Masthead that the mag’s focus on growth companies was limiting and the mag will now cover “the thousands of people that own businesses but aren’t actively seeking to grow their companies. Not trying to become tycoons.”

Profit’s new look includes new type, a new logo, a streamlined design aiming “to do less battle with advertising” and a new front-of-the-book section called “Opportunity.”