Transcontinental Media’s Madame magazine — the French-language counterpart to Homemaker’s — will publish its last issue in April. The publication was launched in the mid-60s.

On his Canadian Magazines blog, D.B. Scott quotes an internal memo from Transcon senior VP Pierre Marcoux:

“As you are well aware, in the perpetually changing environment of the media industry, we must continually redefine our position in order to keep developing and growing. With this in mind, the management team at Transcontinental Media has made the decision to stop publishing Madame magazine, effective May 2011. Therefore, I must regretfully inform you that the April 2011 issue will be the last issue of Madame. The final decision was made after studying several scenarios as part of the budget review. The closure of Madame magazine will not result in any job losses at Transcontinental Media; other publications will be benefiting from the expertise of the Madame staff. I would like to sincerely thank everyone who has made a direct or indirect contribution to Madame’s success over the years. We know that our readers have always appreciated the magazine, which speaks to the excellent quality of the work done by staff and collaborators.

“Madame readers will be well served with leading titles such as Coup de pouce, Vita and Bel Âge, which offer comprehensive solutions to modern women’s concerns in every aspect of their lives. The launch of our Vita magazine, about 2 years ago, is already a great success story. The Bel Âge magazine forges ahead and remains the leader in its category. As for our Coup de pouce title, one of the most widely read magazine in Quebec, it has recently been revamped, showcasing a renewed and more engaging layout. Re-energized and with great warmth and charm, Coup de pouce now delivers a more varied offering that includes events organized for readers, such as the Soirée Jasette et plaisirs.”