The Belfast Telegraph put together a group of leading media figures from Google News to BBC to ask them about the future of newspapers. Steve Auckland of Associated Newspapers says, “There’s a hell of a lot more people reading newspapers in London than there were going back even two months,” while Andy Duncan, CEO of Channel 4 admits, “Newspapers face significant challenges.” Overall, media experts don’t believe new technology means the end of the newspaper – but it does mean greater creativity will be required to fend off the new competitors.