More and more news organizations are putting data online so readers can drill down to information relevant to them. I did it as part of a Hamilton Spectator series on restaurant safety in 2001, and it became the biggest traffic generator we had had to that point. Since then, organizations such as the CBC, Toronto Star and Edmonton Journal have followed suit.
This piece by Rich Gordon of Northwestern University for the Readership Institute explores the trend as it is unfolding in the U.S.