Knox and Waldo VillageSoup, locally dubbed TheSoup, is an experiment bringing immediate information and interactions to weekly newspaper markets. It exemplifies a new business model going beyond the Community News business to the Community Hosting business. Knox and Waldo VillageSoup and its affiliated weekly newspapers are charter members of VillageSoup Common, a for-profit member organization providing brand and brand-marketing, deployment, hosting, support, education and enhancement services to independent local media companies serving traditional weekly newspaper markets.