For its second annual Rethink issue, Maclean’s is all about innovation – even when it comes to the magazine itself.

As the editors write, “Innovation also applies to journalism.” Augmented reality, they say, is a new way to enjoy the magazine.  

For its second annual Rethink issue, Maclean’s is all about innovation – even when it comes to the magazine itself.

As the editors write, “Innovation also applies to journalism.” Augmented reality, they say, is a new way to enjoy the magazine.  

Here’s how it works: When certain pages of the magazine – a Sidney Crosby feature and one about moose – are viewed through the camera on your computer or your smartphone, 3-D audio and visual content is instantly accessible. Or, in the words of Maclean’s, the pages “literally come to life.”

Still don’t get it? Check out the video below to see what happens when you try the AR content out or visit the special website for detailed instructions.